The Ooguri-Vafa Swampland Distance Conjecture claims that in any consistent theory of quantum gravity, when venturing to large distances in scalar field space, a tower of particles will become light at a rate that is exponential in the field space distance. In this talk, I provide a bottom-up viewpoint on this claim: if we assume that a tower of states becomes light near a particular point in field space, and we further demand that loop corrections drive both gravity and the scalar to strong coupling at a common energy scale, then the requirement that the particles become light exponentially fast in the field-space distance in Planck units follows automatically.